PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words “PR Metrics” and you’ll get an even more quizzical face in response.

Some question the value of PR for their business and PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. We’re firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.

onboardly has developed this infographic as a way to explain a bit behind what PR is as well as what it can do. –Heather Carson

Please include attribution to with this graphic.

PR Metrics That Matter

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