Your time is valuable – you know that. And we all know a PR gal’s day can be extremely busy and get pretty overwhelming from time to time.

So who’s with me when I say, wasting time drives me insane?! I like to plan out my days so I can be as productive and efficient as possible. (In both my professional and personal lives.)


There are many times, without warning, something comes up that makes it feel like your day is spinning out of control and you’ll never be able to get everything done. (I’ve definitely been there too. But, haven’t we all…)

This is where yours awesome organizational and time management skills come into play. In a big way.  Making sure you are always organized, and your time is well managed, allows you to be even more productive. And it can help relieve some of the stress that comes when the unexpected is thrown into your plan.

Figuring out the best way to manage your day, and time, can be tricky sometimes – especially when you’re new to the industry and not yet familiar with and actually working all those long hours you have heard about. Even though it sounds like, working more hours in a day just means you can get so much more done, you have to remember that all those long days can put a whole different kind of stress on your mind and body.  


If you plan out your day each morning, or at the end of the previous day, it is so much easier to jump in and get going each day. (I actually started planning out my next week each Friday.) Prioritizing is key. And for me, to-do lists are crucial. I write down everything I need to do and remember (for work and personal life) and each morning I check my lists to determine what I have to get done that day, the next day, and which to-dos can wait until a later date. (Evernote makes my life easier every single day as I am constantly adding to and checking my lists.) Once (if) I complete that day’s list, I start pulling to-dos from other days that week.


Be aware of how much time your daily tasks and projects should take you. Another important part of time is making sure that you are spending your time efficiently. Think about your goals and make sure you are not spending more time than necessary on anything – no wasting time!

Feel better.

Remember that you will feel better once you are able to cross things off your to-do list (physically or mentally). You already know how great, and accomplished, it feels to see that list shrink, so keep that in mind when you are tackling the dreaded tasks.


There are going to be things that you simply aren’t the greatest at or don’t have time for. Don’t let these things break you down or be a time suck. If you are able to, delegate these tasks to someone who will excel with these things. That way, no one is wasting time and everything will be done correctly AND efficiently.


You definitely need to know when it is time to take a break. I know that it can sometimes be hard to tear yourself away but there are the points when you NEED to step away for a walk, lunch with a friend or coworker, or even just to grab a cup of coffee. Take a breather when you need it. You will find that refreshing your mind actually helps when you get back to work.  


Don’t let yourself burnout. Let me repeat: Don’t let yourself burnout. Make sure you are getting enough sleep each night. One of the worst feelings is waking up and dreading work because you are soo sleepy. A foggy, sleepy brain also doesn’t allow you to bring your A-game. Getting enough sleep each night lets your brain recharge and be fresh, alert and ready for the next day.

Make Time for Yourself.

If you are working long hours, make sure you are carving out time for yourself. It is so important to make sure you are switching modes from time to time.(We can’t work all day every day, dolls. You already know this, but sometimes we need a gentle reminder. 😉 ) Whether this be a movie night and bottle of wine with just yourself, a night out with the girls, dinner with your sweetie… you have to make time for it. Refocusing your brain power and energy on something that isn’t just work and sleep really helps clear the mind. I promise.

Tweet me! I want to know – how do you make sure you are making the most of your time each day?

xo rachel

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